Damian Rollison

Damian Rollison is Director of Product at Brandify.
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Recent Posts

What Does It Mean to Practice Local SEO Ethically?

Posted by Damian Rollison on Feb 13, 2017 11:32:06 AM



Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam? 

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Topics: Local Marketing, Local SEO, Local Listings

New AIs Offer Surprisingly Traditional Results for Local

Posted by Damian Rollison on Jan 3, 2017 10:06:47 AM



As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search results as opposed to the traditional list of options. Recently, David Mihm predicted that the critical nature of appearing the first page of Google search results will shift to the need to on position one. Specifically, “if you’re not the first result on Google, you’re invisible.” 

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Topics: Local SEO, Voice Search, Artificial Intelligence

Snapchat, Uber, and the Implications of Machine Learning

Posted by Damian Rollison on Nov 8, 2016 10:22:26 AM



Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’s Lenses are a great example of how machine learning has been employed for the purpose of facial recognition, allowing users to utilize Snapchat Lenses and have them fit so seamlessly onto their facial features.  

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Topics: Social Media, Uber, Machine Learning

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Posted by Damian Rollison on Oct 24, 2016 9:40:41 AM



In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis, Brandify’s Director of Product, Damien Rollison, breaks down the components of Starbucks vs. Dunkin’ Donuts for a clearer view of just what Brand Battles are measuring and how they relate to data-driven local marketing strategies as a whole.

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Topics: Local Marketing, Local SEO

The Google My Business API Takes Another Step Forward

Posted by Damian Rollison on Sep 29, 2016 2:20:23 PM

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to manage and optimize their listings. The GMB V3.1 update adds real-time notifications for listings updates and new reviews for store locations, as well as an increased sophistication of the attributes feature.

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Topics: Google My Business

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

Posted by Damian Rollison on Jul 26, 2016 11:53:33 AM



While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can take us by surprise and force us to change and update existing marketing strategies. 

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Topics: Local Marketing, Mobile

Weighing the Local Promise of Bots and Conversational Commerce

Posted by Damian Rollison on May 17, 2016 11:23:13 AM



We're in the midst of a time when it's hard to tell the difference between hype and technological breakthrough. 

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Understanding the Local Search Marketing Funnel

Posted by Damian Rollison on May 2, 2016 8:00:00 AM



The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back to ways of how brand marketers can empower satisfied customers to buy again or share their experiences with their network. Especially when it comes to local search, finding a place in the marketing funnel and eventually driving this type of customer loyalty has proven to be challenging. 

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Topics: Local SEO

Google Finally Reveals How to Improve Your Local Ranking

Posted by Damian Rollison on Apr 5, 2016 8:46:21 AM



Mike Blumenthal noted last week that Google has updated its help page significant to break down specific guidelines to help local businesses show up on Google Maps on desktop and mobile devices. Today on Street Fight, I explain Google's recent focus on providing business owners with the tools and encouragement they need to get business' local ranking higher than that of their competitors.

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The Changing Role of Local Search Ranking

Posted by Damian Rollison on Mar 15, 2016 8:14:59 AM

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search results. But not all searches are created equal---while the majority of users might be making local queries, Google's relevance algorithm is sophistaced enough to know that a small percentage of users are still searching for general (not localized) results.

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Topics: Local SEO