Damian Rollison

Damian Rollison is Director of Product at Brandify.
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Recent Posts

The Usability Gap: Designing the Right Products for SMBs

Posted by Damian Rollison on Apr 21, 2017 10:00:00 AM

Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand their consumer activity, it increases store visits and top-line revenue. 
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Topics: Local Marketing

Optimizing for Mobile Search: New Tips and Old Tricks

Posted by Damian Rollison on Mar 27, 2017 3:11:57 PM

At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so, what has been upgraded, are new techniques and strategies that expand on these traditional methods. 
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Topics: Local SEO, Mobile

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Posted by Damian Rollison on Mar 10, 2017 11:20:17 AM

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that be accepted as the rule? Google’s algorithm with its 200+ ranking factors, are designed to provide the most accurate and logical information. Google has been trying to provide the “one true, single answer” when it comes to what is shown in the SERP, or search engine results page.

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Topics: Google, Local SEO

What Does It Mean to Practice Local SEO Ethically?

Posted by Damian Rollison on Feb 13, 2017 11:32:06 AM

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam? 

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Topics: Local Marketing, Local SEO, Local Listings

New AIs Offer Surprisingly Traditional Results for Local

Posted by Damian Rollison on Jan 3, 2017 10:06:47 AM

As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search results as opposed to the traditional list of options. Recently, David Mihm predicted that the critical nature of appearing the first page of Google search results will shift to the need to on position one. Specifically, “if you’re not the first result on Google, you’re invisible.” 

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Topics: Local SEO, Voice Search, Artificial Intelligence

Snapchat, Uber, and the Implications of Machine Learning

Posted by Damian Rollison on Nov 8, 2016 10:22:26 AM

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’s Lenses are a great example of how machine learning has been employed for the purpose of facial recognition, allowing users to utilize Snapchat Lenses and have them fit so seamlessly onto their facial features.  

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Topics: Social Media, Uber, Machine Learning

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Posted by Damian Rollison on Oct 24, 2016 9:40:41 AM

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis, Brandify’s Director of Product, Damien Rollison, breaks down the components of Starbucks vs. Dunkin’ Donuts for a clearer view of just what Brand Battles are measuring and how they relate to data-driven local marketing strategies as a whole.

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Topics: Local Marketing, Local SEO

The Google My Business API Takes Another Step Forward

Posted by Damian Rollison on Sep 29, 2016 2:20:23 PM

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to manage and optimize their listings. The GMB V3.1 update adds real-time notifications for listings updates and new reviews for store locations, as well as an increased sophistication of the attributes feature.

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Topics: Google My Business

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

Posted by Damian Rollison on Jul 26, 2016 11:53:33 AM

While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can take us by surprise and force us to change and update existing marketing strategies. 

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Topics: Local Marketing, Mobile

Weighing the Local Promise of Bots and Conversational Commerce

Posted by Damian Rollison on May 17, 2016 11:23:13 AM

We're in the midst of a time when it's hard to tell the difference between hype and technological breakthrough. 

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