Andy Roy

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How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

Posted by Andy Roy on Feb 1, 2017 2:46:19 PM



There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they allow marketers to dynamically personalize responses based on a user's intent and interests. This enables deeper brand engagement and valuable data points through which brands can understand their audiences. 

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Topics: Chat Bots, Artificial Intelligence, Machine Learning