As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t reflect on how well we adjusted with the changes that already occurred? 2015 was an epic year for local marketing, filled with many changes in search algorithms and new ways for brands to leverage social media. In this blog post we’re counting down the top 5 local marketing updates of 2015 that we believe will drive the future of programmatic marketing in 2016.
In the trajectory of online to offline, retailers are increasingly exploring new ways to connect consumers to physical store locations and close the loop. With that being said, many have contributed to the hype of beacon technology mobile payment systems. But instead of asking what the benefits of brand adoption we should be asking, are customers doing the same? 2016 is just around the corner, and we can’t help but wonder if the insecurities consumers face about their technologies will subside and help meet brand adoption of these technologies.
“To be discovered, you must first be discoverable.” - Manish Patel
The condensed Google Local Pack makes it both harder and crucial that your brand shows up within their list. If you were ranking in slots 4-7 before, now you’re out of a highly visible area and at a competitive disadvantage. We’ve gathered our Local Search Experts together to pick their brains and gather the top 4 best practices to ensure that your brand is ranking on the top of Google's search rank.
Topics: Local SEO
We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cater to mobile searchers. But before you begin increasing bids on your mobile advertisements, you must ensure that your location data is accessible and accurate for searchers. With the Google My Business (GMB) API opening up to authorized representatives, the real-time opportunity of managing and spreading your location information is bigger than ever.
Topics: Local Advertising
There are constant changes occurring within marketing departments today. And if you’re a digital marketer the changes are occurring daily. To help cut through the clutter of the daily algorithm updates and latest advertising methods we’ve added two critical “must do” items that every digital marketer must implement - today.
At the tail end of Q3, Apple released iOS9 and recieved the fastest OS adoption to date. Even faster was the adoption of a phenomenon that reflects something bigger than an interface update--ad blocking apps. We’re now seeing a drop in popularity, but since the future of mobile search rests heavily on user behaviour and trends, ad blocking will explain what brands will need to do next to remain relevant to mobile customers. Image via AdWeek
What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching a product you were dreaming about. And without a second thought you will continue to engage with your phone, computer, GPS, and other devices as you move on throughout your day. With the amount of time on your devices, you’re exposed to a plethora of ads in all shapes and forms. But how many of those are actually resonating with you?
Topics: Local Advertising
One recurring theme presented itself during Brandify Summit 2015 last week: the need for marketers to transform the way they utilize and interact with data. We are at the point where we need to start asking different questions in order to create more elaborate, creative and relevant advertisements for consumers on the fragmented path to purchase. We must stitch together consumer data from various sources and remember our customers to create compelling local marketing tactics.
You’re the head of your national brand’s online marketing campaigns. From maintaining local listings to optimizing PPC campaigns, your team constantly works to juggle, but can’t handle the vast amount of locations your brand has scattered across the country. Your boss needs reports showing ROI for digital strategies, but you’re not sure where to begin. It might just be time to “outsource” some of your work to an experienced local marketing company.