Amber Kazalbash

Social Media Specialist at Brandify. Home is where the Wifi is.
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Recent Posts

Snapchat Seizes Local-Social with Snap Map

Posted by Amber Kazalbash on Jun 22, 2017 10:52:48 AM

The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through location. Dubbed as the "Snap Map," Snapchat is now giving these users the opportunity to connect with friends nearby and in the long term, an opportunity for brands to reach users at scale.
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Topics: Snapchat

Google My Business Releases Version 3 of its API

Posted by Amber Kazalbash on May 6, 2016 11:53:48 AM

Six months after the release of version 2, Google has released another exciting
update to the Google My Business (GMB) API. This update includes several new features that will enable enterprises to more seamlessly update claimed store locations on Google listings and Maps. Brandify earned access to this API during its initial rollout, and has noted the ways the additional functionalities of the API can be supported in real time.

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Topics: Google My Business

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Posted by Amber Kazalbash on Apr 20, 2016 11:53:34 AM

Image via The SEM Post

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Topics: Local Advertising

Google is Experiencing a Local Listings Bug

Posted by Amber Kazalbash on Apr 1, 2016 1:03:33 PM

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major technical glitch across the Google listings and reviews ecosystem.

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5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

Posted by Amber Kazalbash on Mar 31, 2016 1:39:03 PM

Image via Search Engine Land

The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComScore reports that mobile consumes 2 out of every 3 digital media minutes in the us. Whether it be for Android or iOS proponents, the fact of the matter is that these integrations are working to provide more value, seamless local search and improved user experience for any and every connected customer.   

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Data, User Experience and the Promise of Mobile Attribution

Posted by Amber Kazalbash on Mar 10, 2016 2:06:00 PM

The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partnering solutions providers have an understanding of the fact that users today are multi-screen, omni-channel and overall highly Mobile. But to truly put consumer habits in context and fulfill the promise of mobile attribution, we have to get to the root of what matters: mobile user data and user experience.

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Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

Posted by Amber Kazalbash on Feb 25, 2016 2:31:50 PM

By now, you’ve probably noticed the removal of adson Google’s right rail of search engine results pages (SERPs). What you may have not considered, however, is the opportunity this update provides for both advertisers and Google’s core search competitors. In this blog, we explore the new SERP landscape and strategies to explore to keep ahead of the competition.

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Topics: Local Advertising

Etail West 2016: How Personalized Marketing Keeps Brands Agile

Posted by Amber Kazalbash on Feb 24, 2016 12:46:00 PM

In a world where consumers are seeking to develop two-way conversations with brands and Localgeddon is a daily battle, the stakes are high for enterprise marketers looking to make an omnichannel, localized impact. Customers are expecting brands to develop a fully personalized user experience and remain agile; if not, they are more than willing to purchase from a competing local brand.

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How the Google My Business API Fits into a Location Management Strategy

Posted by Amber Kazalbash on Feb 18, 2016 2:28:41 PM

As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API.
Mike Blumenthal noted that this release has given brands the ability to manage valuable location information such as special hours, openings, closings and much more with less difficulty.This is a welcome development that will make it faster and more efficient to keep Google listings updated, but it's important to note that manual effort is still needed in some key areas not currently covered by the Google API.

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Topics: Google My Business

How A Seamless Omni-Channel Experience Creates Local Marketing Success

Posted by Amber Kazalbash on Feb 11, 2016 1:05:24 PM

Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has given brands data to develop a deeper understanding of individual customer intent. But what’s more important about mobile’s transition to default is the fact that these users are looking to satisfy this intent through a combination of channels. For marketers who kept up with the pace of Mobilegeddon, this is why demographic targeting is not the solution. Now, effectively engaging users depends upon recognizing multiple user channels, behavior and intent. It’s Localgeddon, and brands can achieve local marketing success with a seamless local Omni-Channel experience.

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