As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. Mike Blumenthal noted that this release has given brands the ability to manage valuable location information such as special hours, openings, closings and much more with less difficulty.This is a welcome development that will make it faster and more efficient to keep Google listings updated, but it's important to note that manual effort is still needed in some key areas not currently covered by the Google API.
Topics: Google My Business
Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has given brands data to develop a deeper understanding of individual customer intent. But what’s more important about mobile’s transition to default is the fact that these users are looking to satisfy this intent through a combination of channels. For marketers who kept up with the pace of Mobilegeddon, this is why demographic targeting is not the solution. Now, effectively engaging users depends upon recognizing multiple user channels, behavior and intent. It’s Localgeddon, and brands can achieve local marketing success with a seamless local Omni-Channel experience.
It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorporated into default colloquial speak—referring to searching online and finding relevant answers in a matter of seconds. But aside from Google, engines like Yahoo and Bing are still fighting for second place. Between these top alternatives, Bing is vying to become an opportunity for mobile-minded marketers to enhance the connected customer's journey.
Topics: Data Quality
One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attention and loyalty of connected customers. With the end-all-be-all of Mobile, Apple and Google in particular have pulled their weight to divide users between searching through apps and mobile browsers(respectively), and even more recently---through maps. The creative approach that both of these maps providers are taking is digging up valuable data for users like never before. And for brands, that means that the need for accurate and consistent location data just got even more important.
Google Plus is not dead after all. Marketers were taken aback when Google rolled out a more refreshed and simplified version Google Plus late last month. Now that the dust has settled on the specific results of this change, we can see that several features have either been removed or hidden. For businesses, this update means that actionable information like reviews, business categories and store hours have been removed from Google Plus local pages.
Topics: Google Maps
One pain point that mobile consumers often face is the failure of mapping apps to guide them when they have bad or no internet connection. While in this micro moment of reaching a destination with a spotty reception, neither Google Maps nor Apple Maps have been able search, index and successfully route users. But as of yesterday, users are able to search and navigate on the Google Maps app without an internet connection. This update, previously demoed this spring at Google I/O, shows how offline search could potentially make or break your brand perception.
Topics: Google Maps
Image via Search Engine Land
We love being involved in the local marketing community because of all the tactical insights we gain from industry leaders and give to brand managers. This past week, we had the opportunity to join LSA Bootcamp in Portland, where our Director of Business Development Mike Bunnell spoke about monitoring online reviews and managing brand reputation. Here are the 4 questions Mike addressed during this presentation:
Topics: Online Reviews
The evolving landscape of social media serves as a magnifying glass for marketers to observe and react to ongoing trends in consumer behavior. With that being said, it’s no surprise the newest social trends of hyper-personalization, mobile and localization are culminating and changing the way social networks connect with users. In this blog post, we’ll explain the three newest ways that Twitter specifically has begun to grow user adoption rates while creating a new social- local marketing strategy opportunity for brands.
Topics: Local SEO
Topics: Local SEO
Image via Tech Crunch
With the holiday season just around the bend, it’s more important than ever that your brand is as nimble, agile and ready to serve customers as possible. In fact, the NRF reports that 46% of this year’s holiday shopping, including browsing and buying to head to brick and mortar stores, will take place on mobile devices.
Topics: Local Marketing