For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the technology of Brandify helps brands monitor how well they are performing with this social engagement. We’ve talked about why it’s important to connect with your audience, how social media is changing the field of marketing, and why it’s crucial to monitor the online reviews of your business. In this final installment of our series we’ll look at some examples of how businesses have successfully (or unsuccessfully) utilized social engagement to connect with consumers.
This well known tax preparation company does a great job of posting topical articles and helpful tips for its followers on Facebook. With this post they not only offer advice helpful advice but continue to engage with their followers through the comments section, answering questions in a timely manner.
Ben & Jerry's
This famous Vermont-based ice cream chain has locations across the country and promotes their smoothie line with this post. A commenter asks where to find them, and within 24 hours Ben & Jerry's responds and prompts them to their Scoop Shop locator.
The response is timely (within 24 hours) and appropriately directs the audience to the locator so they may find the closest brick-and-mortar location. A perfect way to drive consumers to a business, especially a multi-location business.
Taco Bell is know for having on-point social media and marketing, and engages with millions of fans on a daily basis. They understand their audience very well and their off-beat humor comes through on their social engagement. Even though they have thousands of locations, they still make strides to keep parts of their marketing efforts local, as you can see with these example Tweets, which advertise YouTube videos for different cities and surrounding areas:
— Taco Bell (@TacoBell) August 29, 2014
The Brandify Platform is able to monitor reviews from sites like Yelp but also social media platforms like Facebook and YouTube.
We also had to include this example of what NOT to do if you want your business to garner positive Yelp reviews. Earlier in 2014 a hotel in New York stated a policy of fining guests $500 for each negative review posted on any online site. Consumers and marketers were not impressed, and needless to say we do not advise any business adopting this kind of policy.
To find out more about how Brandify and Where 2 Get It can optimize digital marketing strategies and help brands connect with their audience, you can read Parts One, Two, and Three of this series or contact us here!